AI in Marketing and Sales:
Beyond Content Generation

What You'll Learn

• Understand why content generation is only the surface of what AI can do for marketing and sales teams
• Identify the specific decisions in your function where AI can improve speed, accuracy, and commercial outcomes
• Apply AI to customer insight, campaign strategy, and sales prioritisation — not just execution tasks
• Recognise the gap between teams using AI as a writing tool and teams using it as a thinking partner
• Leave with a practical framework for expanding AI use in your team beyond the tasks you already automate

Live Demonstrations

This session will include live demonstrations of AI applied to real marketing and sales decisions — not just content tasks.

The focus will be on practical usage rather than theory.

Meet the Speakers

Guest Speaker

Zubin Kutar

Founder, AI Fluency Labs

Zubin has more than 25 years of experience leading marketing and digital transformation teams at Mahindra, TCS, Dr. Reddy's Laboratories, HDFC Bank, and ICICI Bank. He has worked at the intersection of AI and marketing strategy for over a decade and is known for pushing teams beyond tool adoption into genuine AI-driven decision-making.

Host

Yogesh Agiwal

Founder, Crossover Leadership Journeys

Yogesh transitioned from Business into Leadership Development and has worked closely with HR teams on talent and capability-building initiatives — during his tenure at Wipro and through engagements with 150+ organisations at Crossover Leadership Journeys. He brings a practical perspective on building AI capability that delivers real business impact.